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Last week (Monday 14th Nov), three members of the Kitkase team attended the annual Sports Merchandising and Licensing Show at the home of Chelsea FC, Stamford Bridge. The show, organised by people within the trade, for the trade, saw over 100 licensees and suppliers to the sports merchandise trade exhibiting.

Visitors included representatives from a range of football clubs, other sporting associations and teams from around the globe, as well as retailers, distributors and licensing & retail agencies. 

The show was a huge success and the Kitkase team were busy throughout the day talking to potential clients about our range of customised travelcases. The quality of attendees was excellent and it was great to receive extremely positive feedback from world famous sporting brands/clubs such as Liverpool, Ajax, PSG, Valencia, NBA, Eurosport and Silverstone.

The show also gave us the opportunity to launch V2 of our ExecKase in a range of colours and textures. The merchandising/licensing professionals in attendance particularly liked how we'd listened to feedback and incorporated four wheels, TSA security locks, coloured zips and a range of new finishes including carbon fibre.

We'll certainly be attending again next year but we must now ensure we are fully focused on following up on all the opportunities we uncovered.

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